The W301 is a winter tire designed for passenger cars, built to deliver exceptional performance on icy and snowy roads. Engineered with advanced technologies, it ensures safety, grip, and driving stability during harsh winter conditions. Whether accelerating, braking, or cornering, the W301 offers confidence and control when it matters most.

• Outstanding grip on ice and snow with 3D Ultra-Thin Groove technology
• Enhanced cornering stability thanks to the asymmetric tread pattern
• Effective snow and water evacuation through Helical Thrust and circumferential grooves design

Outstanding grip on ice and snow with 3D Ultra-Thin Groove technology
The 3D Ultra-Thin Groove technology featured in the W301 enhances traction on icy and snowy surfaces by stabilizing the tread blocks during acceleration, braking, and cornering. These ultra-thin 3D sipes increase contact surface with the road, boosting grip where it’s most needed. This design ensures greater driving precision and safety in low-temperature environments, making winter driving more secure and predictable.

Enhanced cornering stability thanks to the asymmetric tread pattern
The asymmetric tread pattern of the W301 has been developed to provide superior lateral support during cornering. It enhances vehicle control when changing direction or navigating curves on slippery winter roads. By distributing pressure more evenly across the tread, it reduces deformation and helps maintain optimal contact with the surface, delivering improved stability and handling even in demanding winter conditions.

Effective snow and water evacuation through Helical Thrust and circumferential grooves design
With its specially engineered Helical Thrust shoulder grooves and circumferential grooves design, the W301 ensures rapid evacuation of water and slush. The tread forms snow columns to enhance snow-on-snow traction while minimizing the risk of hydroplaning. These features provide excellent braking and acceleration performance on icy roads, ensuring safe and reliable handling in wet, slushy, or fully snow-covered environments.