The Ice Friction ELECT tire is engineered to deliver exceptional driving comfort and superior control throughout the winter season. With advanced technical innovations, it ensures outstanding grip on ice, snow, and wet roads while minimizing noise and energy consumption. Perfectly suited for electric and plug-in hybrid vehicles, this tire combines safety, performance, and environmental friendliness.

• ELECT™ Technology: specially designed for electric and plug-in hybrid vehicles to perfectly meet their unique demands.
• PNCS™ (Pirelli Noise Cancelling System): significantly reduces road noise for a class “A” acoustic comfort rating.
• Innovative compound and tread design: new rubber compound and tread pattern offering enhanced grip on ice, snow, and wet surfaces while reducing rolling resistance.

ELECT™ Technology: This marking on the tire sidewall confirms that the Ice Friction ELECT is developed under Pirelli’s Perfect Fit strategy, tailored specifically for electric and plug-in hybrid vehicles. It ensures optimal performance by addressing these vehicles’ unique requirements such as weight, instant torque, and energy management, providing a safe and efficient driving experience in winter conditions.

PNCS™ (Pirelli Noise Cancelling System): For increased driving comfort, this innovative system dampens road noise, earning the highest “A” rating on the European label. This noise reduction creates a calm and pleasant cabin environment even on snowy or wet roads. The optimized tread design also helps reduce vibrations, enhancing road handling and driver feedback.

Innovative compound and tread design: The new rubber compound broadens the operating range by ensuring excellent grip on ice and wet roads while lowering rolling resistance for better energy efficiency. The full tread pattern features a V-shaped design and network grooves that provide effective water evacuation to reduce aquaplaning risk and enhance snow traction. This technical layout delivers outstanding braking performance on all winter surfaces without sacrificing comfort or tire longevity.