Ice Friction High-Performance Winter Tire — Engineered to deliver exceptional control and comfort in the harshest winter conditions, the Ice Friction tire combines advanced technology with outstanding safety and quiet performance. Its new tread design and innovative rubber compound ensure precise braking on ice, snow, and wet surfaces, while offering superior ride comfort, even at high speeds.

• Outstanding grip and braking on ice, snow, and wet roads
• Superior driving comfort with low noise level (EU class “A”)
• ELECT^MD and PNCS^MD technologies tailored for electric vehicles

Winter traction and maximum safety
The Ice Friction tire is built to perform in severe winter conditions. Its newly developed tread pattern and cutting-edge rubber compound provide excellent traction on snow and remarkable stability on icy roads. The directional profile helps channel away slush and water, significantly reducing the risk of hydroplaning. Whether during emergency braking or tight cornering, this tire ensures full vehicle control when you need it most.

Quiet and comfortable ride
Rated “A” on the EU label for external rolling noise, the Ice Friction stands out for its remarkably quiet driving experience. The optimized tread design minimizes road vibrations and contact noise. Enhanced further by PNCS^MD (Pirelli Noise Cancelling System), it absorbs internal resonance within the tire cavity, providing a calm and refined ride — perfect for winter road trips.

Energy efficiency and electric vehicle optimization
Featuring ELECT^MD technology, the Ice Friction is designed specifically for electric and plug-in hybrid vehicles. It handles high torque demands while maintaining low rolling resistance — rated “C” on the EU energy label — which translates into longer battery range and reduced wear. The Ice Friction is the smart winter tire choice for eco-conscious drivers seeking performance without compromise.