Designed for premium vehicles and demanding drivers, the Goodyear EfficientGrip ROF is a summer tire that combines comfort, control, and cutting-edge innovation. Thanks to its advanced features and asymmetric tread design, it delivers responsive handling and a quiet ride, even in wet conditions — all while offering the added peace of mind of RunOnFlatMD technology.

• Excellent hydroplaning resistance with 4 wide circumferential grooves
• Continued mobility after a puncture with RunOnFlatMD technology
• Quiet, responsive ride thanks to asymmetric tread design and optimized silica compound

Superior hydroplaning resistance
The Goodyear EfficientGrip ROF is engineered to provide outstanding grip on wet roads, significantly reducing the risk of losing control. Its four wide circumferential grooves quickly channel water away from the tread surface, ensuring confident handling even during heavy rain. This design minimizes the chance of hydroplaning at highway speeds. In addition, the tread compound is enriched with optimized silica, boosting wet traction and enhancing safety in slippery conditions.

RunOnFlatMD technology for added peace of mind
With Goodyear's exclusive RunOnFlatMD technology, the EfficientGrip ROF allows you to drive up to 80 kilometers (50 miles) at a maximum speed of 80 km/h (50 mph) even after a complete loss of air pressure. This innovation eliminates the need to immediately pull over and change the tire, providing extra security and convenience — especially on long drives or in remote areas. It's a major benefit for luxury vehicle owners who prioritize safety without compromising performance.

Smooth and responsive driving experience
The asymmetric tread pattern enhances cornering stability and steering precision, offering a smooth and quiet ride across various road surfaces. Combined with an optimized silica-based compound, the tire ensures reduced rolling noise and improved driving comfort. The Goodyear EfficientGrip ROF responds effortlessly to driver input, making every journey more enjoyable. Approved by leading manufacturers like BMW, Audi, Infiniti, and Mercedes-Benz, it's a reliable and refined choice for summer driving excellence.