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Digital Marketing Manager

Got Digital Marketing in your blood?

PMCtire is looking for a Digital Marketing Manager, a specialist of everything related to Web Marketing, to continue reaching millions of potential customers and satisfying thousands of customers across Canada.

As a Digital Marketing Manager

You will be at the heart of PMCtire’s digital marketing strategy. You will need to have a deep understanding of digital marketing as well as actual and emerging technologies. You will be a key player in continuing PMCtire’s strong organic growth and nurturing customer relationships to enhance retention.

As a person, you

  • love growth hacking. You are able to make data speak for itself and work iteratively to influence the One Metric that Matters
  • always on the lookout for new technologies and ways to make your work scale up
  • like learning and you are fast at it
  • are comfortable with pure collaborative work as much as working on your own in an open environment and focus on a complicated problem. Don’t worry, you’ll always have the espresso machine, the Foosball and pool tables and your colleagues to give you a creativity boost!

You will contribute to the achievement of ambitious goals such as

  • double traffic using efficient customer attraction and retention strategies
  • triple conversion rate with customer and channel targeting
  • broaden and segment customer base as well as create new ways of reaching canadian customers

You will

  • define and maintain PMCtire’s global digital marketing strategy, in conjunction with the executive committee
  • define, measure and evaluate continuously the impact of marketing actions to ensure a good ROI coherent with the enterprise’s growth strategy
  • plan, manage and optimize digital marketing campaigns (CPC, remarketing, Google and Facebook ads, emailing, marketing automation, inbound marketing, …) to achieve PMCtire’s goals in terms of revenue, ROI and growth
  • plan and manage digital content creation as well as other content, videos, landing pages and ecommerce platform changes - working closely with PMC’s development team
  • manage and optimize SEO, SEM and SERP strategies and best practices for an ecommerce that has 10 years of organic traffic
  • plan, manage and optimize communication campaigns in various medias and communication channels
  • understand onsite customer behaviors to be able to participate in onsite customer experience improvement projects
  • define and maintain customer profiles and personas to target market segments and maximize communication and marketing strategy efficiency
  • be aware of latest technology innovations to be able to leverage digital marketing best practices and latest tools
  • develop and maintain your knowledge of automobile products and market and monitor trends as well as new releases

We would like to meet you if you

  • have 5 to 7 years of work expérience in digital marketing
  • master Google Analytics and data analysis
  • are confortable managing and executing pay-per-click and display strategies regardless of the provider
  • have experience managing external marketing consultants
  • have the ability to discern winning marketing strategies from miraculous promises without real results
  • have sharp micro and global strategy skills
  • are able to do professional copywriting in English and in French. You must also be fluent at French conversation at work.

We would love to have a chat with you and make you part of our team if

  • you are able to easily and rapidly read and analyse data
  • Lean Analytics is your bedtime reading
  • digital projects succeeded thanks to your leadership, your actions and decisions (either projects started from zero or improvement projects to support growth)
  • you managed a team of marketing geniuses
  • are not afraid of technology and source code
  • have experience with budgets and project management
  • spend more time behind the scenes of social media management and marketing than on social media themselves
  • have knowledge of or interest in the automotive business

At PMCtire, you will

  • work in an open and collaborative way
  • see the impact of your work every week
  • have a relaxed yet dynamic work environment
  • work a flexible 35-hour work week
  • benefit from a complete group insurance program
  • be able to participate in a retirement savings plan
  • have access to the latest technologies
  • have access to a foosball table, a pool table, an espresso machine, a full kitchen, an outdoor vegetable garden and a terrasse
  • share with colleagues an end-of-week Siboire microbrewery beer from our tap on Friday afternoons!

If you’re interested, let us know by sending us your resume and a cover letter explaining why you are the person we are looking for. We can’t wait to learn more about you!