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Digital Marketing Manager

Got Digital Marketing in your blood?

PMCtire is looking for a Digital Marketing Manager, a specialist of everything related to Web Marketing, to continue reaching millions of potential customers and satisfying thousands of customers across Canada.

As a Digital Marketing Manager

You will be at the heart of PMCtire’s digital marketing strategy. You will need to have a deep understanding of digital marketing as well as actual and emerging technologies. You will be a key player in continuing PMCtire’s strong organic growth and nurturing customer relationships to enhance retention.

As a person, you

  • love growth hacking. You are able to make data speak for itself and work iteratively to influence the One Metric that Matters
  • always on the lookout for new technologies and ways to make your work scale up
  • like learning and you are fast at it
  • are comfortable with pure collaborative work as much as working on your own in an open environment and focus on a complicated problem. Don’t worry, you’ll always have the espresso machine, the Foosball and pool tables and your colleagues to give you a creativity boost!

You will contribute to the achievement of ambitious goals such as

  • double traffic using efficient customer attraction and retention strategies
  • triple conversion rate with customer and channel targeting
  • broaden and segment customer base as well as create new ways of reaching canadian customers

You will

  • define and maintain PMCtire’s global digital marketing strategy, in conjunction with the executive committee
  • define, measure and evaluate continuously the impact of marketing actions to ensure a good ROI coherent with the enterprise’s growth strategy
  • plan, manage and optimize digital marketing campaigns (CPC, remarketing, Google and Facebook ads, emailing, marketing automation, inbound marketing, …) to achieve PMCtire’s goals in terms of revenue, ROI and growth
  • plan and manage digital content creation as well as other content, videos, landing pages and ecommerce platform changes - working closely with PMC’s development team
  • manage and optimize SEO, SEM and SERP strategies and best practices for an ecommerce that has 10 years of organic traffic
  • plan, manage and optimize communication campaigns in various medias and communication channels
  • understand onsite customer behaviors to be able to participate in onsite customer experience improvement projects
  • define and maintain customer profiles and personas to target market segments and maximize communication and marketing strategy efficiency
  • be aware of latest technology innovations to be able to leverage digital marketing best practices and latest tools
  • develop and maintain your knowledge of automobile products and market and monitor trends as well as new releases

We would like to have a chat with you if you

  • have 5 to 7 years of work expérience in digital marketing
  • master Google Analytics and data analysis
  • are confortable managing and executing pay-per-click and display strategies regardless of the provider
  • have experience managing external marketing consultants
  • have the ability to discern winning marketing strategies from miraculous promises without real results
  • have sharp micro and global strategy skills
  • are able to do professional copywriting in English and in French. You must also be fluent at French conversation at work.

We would love to meet you and make you part of our team if

  • you are able to easily and rapidly read and analyse data
  • Lean Analytics is your bedtime reading
  • digital projects succeeded thanks to your leadership, your actions and decisions (either projects started from zero or improvement projects to support growth)
  • you managed a team of marketing geniuses
  • are not afraid of technology and source code
  • have experience with budgets and project management
  • spend more time behind the scenes of social media management and marketing than on social media themselves
  • have knowledge of or interest in the automotive business

At PMCtire, you will

  • work in an open and collaborative way
  • see the impact of your work every week
  • have a relaxed yet dynamic work environment
  • work a flexible 35-hour work week
  • benefit from a complete group insurance program
  • be able to participate in a retirement savings plan
  • have access to the latest technologies
  • have access to a foosball table, a pool table, an espresso machine, a full kitchen, an outdoor vegetable garden and a terrasse
  • share with colleagues a Siboire microbrewery beer from our tap on Friday afternoons!

If you’re interested, let us know by sending us your resume and a cover letter explaining why you are the person we are looking for. We can’t wait to learn more about you!

Apply!